Demand for Diamond Jewelry Rises in Germany This Christmas

Reuters reported that more and more Germans are buying diamond jewelry this Christmas instead of putting money in the bank.

As quoted in the market news:

The BVJ German association of jewelers and watch retailers is forecasting sales of 5 billion euros ($6.6 billion) this year, matching last year’s record despite the euro zone crisis, and with over a third of that to come over the Christmas season.

“If the trading we have seen in the last few days keeps up we may even improve slightly on last year,” BVJ managing director Joachim Duenkelmann told Reuters.

Click here to read the full Reuters report.